Market and consumer
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Market and consumer intelligence

"Without converting data into insights, companies compete and move forward with their eyes closed"

We turn data into decisions with impact

We integrate market, consumer, competitor, trend, and conversation signals into a continuous, AI-driven knowledge system that facilitates recommendations and actionable insights.

Solutions

Understand the market and audiences

When it is necessary to understand the market, anticipate its evolution, and reduce risks and uncertainty in decision-making

We apply AI to enhance the quality and capacity of analysis, detect relevant signals and build a more informed view of the environment. Whether continuously or on a one-off basis, we monitor areas such as brand perception, reputation, customer intelligence and emerging trends, with the aim of identifying opportunities, anticipating risks and activating the levers that mobilise audiences, products and services.

Explore with Compass

When it is necessary to discover invisible or emerging signals that can redefine the business

Compass is an exploratory proprietary model by RocaSalvatella that integrates internal and external sources, of multiple formats and origins, to identify territories, audiences, and emerging trends. It detects early signals and prioritises opportunities based on their impact potential (opportunity scoring), facilitating decision-making and the activation of new growth levers.

Scale with AI Martech

When intelligence needs to be turned into efficiency and operational advantage with real business impact through activation, automation, and scale

Design of specific ad-hoc solutions to business and marketing problems to automate, personalise the customer experience, activate, facilitate decision-making and scale to improve ROI.

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Home

Services

Market and consumer intelligence

‘Without converting data into insights, companies compete and move forward with their eyes closed‘

We integrate market, consumer, competitor, trend, and conversation signals into a continuous, AI-driven knowledge system that facilitates recommendations and actionable insights.

We turn data into decisions with impact
We integrate market, consumer, competitor, trend, and conversation signals into a continuous, AI-driven knowledge system that facilitates recommendations and actionable insights.

Solutions

Understand the market and audiences

When you need to understand the market, anticipate change, and reduce risk and uncertainty in decision-making

We use AI to improve the quality and scale of analysis, detect relevant signals and build a clearer understanding of the market. Whether through continuous monitoring or one-off projects, we analyse brand perception, reputation, customer intelligence and emerging trends to identify opportunities, anticipate risks and support better decisions.

Explore with Compass

When it is necessary to discover invisible or emerging signals that can redefine the business

Scale with AI Martech

When intelligence needs to be turned into efficiency and operational advantage with real business impact through activation, automation, and scale

Design of tailored AI solutions to solve business and marketing challenges through automation, personalisation and better decision-making.

TRENDS

Explore reports, insights, trends, and expert industry analysis