With more than 30 years of experience in business transformation, technology and DATA, Asensio has worked in companies such as Indra, Improva, Soluziona or Accenture.

Barcelona, 15 November 2024. - RocaSalvatella appoints Jordi Asensio as the new Business Transformation and Technology Director with the aim of generating a positive impact on business transformation through technology and accompanying companies and institutions to overcome any type of gap.

The appointment is part of the company's growth plan in the technological field, with a special focus on artificial intelligence, resulting from the desire to remain at the forefront of trends, to accelerate business disruption processes and the new technological paradigm that will condition the global economy in the next five years.

“The routines and tools that have marked business transformation in recent years have changed to respond to the current demands of a constantly evolving market. For this reason, from RocaSalvatella we want to go further, anticipate and promote new dynamics to accompany everything from corporations and companies to third-sector entities in this digital future that is already conditioning us today in all fields,” says Asensio.

With a career of more than 30 years in business transformation and process implementation, until last July, Asensio served as DATA & Technology Director of the Uriach Group. Previously, he has worked as an executive and technology consultant, among others, in companies such as Indra, Improva, Soluziona or Accenture, which has allowed him to develop projects in key sectors such as pharmaceuticals, Industry 4.0, logistics and automotive, financial services and telecommunications.