Sant Cugat del Vallès, 15 September. – RocaSalvatella, a leading business consultancy in digitalisation, innovation and business acceleration, has incorporated Toni Brunet as a senior advisor. The company will thus benefit from the vision and advice of one of the most reputable executives in the country.

The president of RocaSalvatella, Josep Salvatella, highlights that “the incorporation of Toni Brunet into the company's ecosystem allows us to add his vision to face the major challenges of the corporations we work with, bringing us key differential value.”

On his part, Toni Brunet has pointed out, “the opportunity that comes with being part, as a senior advisor, of the RocaSalvatella team, who are widely recognised for their strategic capacity to advise and guide transformation processes in organisations, linked to the impact of technology, digitalisation and AI as a technology of "general utility" and of transversal impact in all sectors and economic activities. They are also recognised for their ability to ground projects, providing concrete and actionable solutions.”

Brunet's advisory role adds to the incorporation, in recent months, of senior professionals in the fields of technology and communication, such as Jordi Asensio and Estel Estopiñan, as well as the consolidation of two of the firm's senior executives, Lluc Guarro and Enrique Hidalgo, with the aim of continuing to drive the growth experienced by RocaSalvatella in recent years under the leadership of Eduard Dalmau as general manager of the company.

Toni Brunet: communication, reputation and business

With a long career in senior management positions in sectors such as chemicals and pharmaceuticals, energy, and transport and telecommunications infrastructure, Toni Brunet served until July 2024 as global director of Public and Corporate Affairs at Cellnex Telecom and since the company's IPO in May 2015. Previously, he was part of the management team at Abertis for 10 years, coordinating at various times the areas of Communication, Studies, President's Office and European Affairs.

Brunet's career has also allowed him to lead projects internationally, with a special focus on Germany and the USA, for companies such as Hoechst AG and Pharmacia. Part of his professional journey also took him to the energy sector during his time at General Cable and to the education sector, as communication director of the Universitat Oberta de Catalunya (UOC).

He has been a member of the plenary sessions of the Barcelona Chamber of Commerce and the Spanish Chamber of Commerce. Between 2011 and 2015, he also served as coordinator of the Advisory Council for Economic Recovery and Growth of the Generalitat de Catalunya.

Currently, Brunet is focused on advising leading projects and companies in their sector and, among other connections, he is a member of the Editorial Board of the Diari Ara.

Toni Brunet holds a degree in Philosophy and studied Political Science and Sociology. He holds a diploma in business management from ESADE and in senior management from IESE. He has participated in the board members programme at Harvard University. 

About RocaSalvatella

Founded in 2008, RocaSalvatella is a leading business consultancy in digitalisation, innovation and business acceleration. The firm supports organisations through services such as the adoption of AI, market analysis, strategic communication, the development of new digital products and business models, as well as the implementation of technological solutions. RocaSalvatella operates with a global vision and is part of the international network of independent consultancies Cordence Worldwide.